Auto & General

Auto & General 15th Anniversary Awards Night

The Project

Staging Connections was engaged by Auto & General to create a gala dinner that was a work of art, celebrating and honouring its 1,200 guests.

The Solution

Transporting guests into a fantasy world of crystals and Vanity Fair inspired parties that surprised and delighted them. Utilising the symbol for a 15 year partnership, crystals were selected as the basis of the event creative concept. Several custom Event Backdrops were designed for this event to incorporate the insurance brands under the Auto & General umbrella - and Budget Direct. The provided guests with the perfect opportunity to pose for a photo against these iconic brand personalities.
The hero room feature was the giant mirror ball surrounded by 6m long crystal beaded chandeliers, and when lit cast thousands of moving sparkles around the room. Event Feed was used to increase engagement throughout the night and give guests the chance to feature on the big screen. All Instagram and Tweets with the hashtag #myAG15 were displayed on screen, sharing their messages and moments with the entire room. It was a great way to spark conversation between guests and provide entertainment all night long.

“Every staff member I dealt with was amazing. They handled everything so professionally and allowed me to step back and enjoy the night rather than run around and stress over if things were going to plan or not."

Jodie Taylor, People & Culture Consultant, Auto & General Holdings