Transforming your event space with styling

When you want to turn an ordinary event into an extraordinary experience, you need to combine the best of technology, lighting and styling with impact and flair.

When you want to turn an ordinary event into an extraordinary experience, you need to combine the best of technology, lighting and styling with impact and flair.

From setting the scene for an intimate boardroom dinner, styling a contemporary cocktail function through to extravagant gala dinners or awards nights, styling is a powerful part of the events mix as it can ultimately be used to communicate your message and create an event experience that engages and is above all, memorable.

We have come a long way from the days of a balloon archways and the best events now combine digital and technological elements such as visual projection and theatrical sound effects with traditional styling to create an immersive event experience for guests.

Key ways to transform an event experience include;

Fabulous florals, commanding centrepieces, furniture, props and linen

The use of bold coloured lighting can convey branding and company messages. LED lighting offers an energy efficient, cost effective and varied solution to traditional lighting.

‘Digital Styling’ involves the use of projection, digital backdrops, banners and sets and provides a customised and tailored event space and experience. Image projection can transform a room into a living space – you can take your attendee on a visual journey using moving imagery, video or photography projected 360 degrees around a room creating the illusion that they are within the experience transporting them from the event space to a whole new world.

The opportunities are truly endless. When considering the choices for your event styling, even if you have a limited budget, your choice of AV can make all the difference. Well positioned lighting can set the scene and add drama. Vision or multimedia content can make a real impact and create memories whilst traditional styling such as centrepieces and florals add the final polish to transform the event space and immerse your guests in the experience.

Written by Ashley Gabriel – General Manager SA/ NT

Ash shares with us that the best event he ever worked on was a Video conference for the Queen. He commented that whilst there were obvious challenges in ensuring technology worked in two countries, it was all worth it once the team saw the Queen smiling and amusing to see Prince Philip's reaction when he realised we were watching him back here in Australia.

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