As International Women’s Day quickly approaches on Saturday 8th March, it has reminded me to reflect on women’s roles, influences and especially their impact on the events industry.
As International Women’s Day quickly approaches on Saturday
8th March, it has reminded me to reflect on women’s roles, influences and especially their impact on the events industry.
Intrinsic in the day to day of those who work in the events industry is the theme for this year’s International Women's Day, “INSPIRING CHANGE”. It calls for challenging the status quo whilst inspiring positive change – what an opportunity!
Certainly one of the most creative industries in Australia, the process of producing an event, offers the perfect platform to inspire change and ask the questions that will drive that change into effect. Events are held to create a return – for the guest and for the organisation. But the question really is - Why have they decided to hold or attend the event and what does that return look like?
When you ask why, you find out that underlying reason that can help you inspire change in the return for all stakeholders.
Never has there been an International Women’s day theme more relevant for women of the events industry! It’s our time to challenge the status quo, to get better results than ever before, to use technology not seen before, to find new and exciting spaces, to challenge our own thinking, to inspire our clients in new ways, to ask the hard questions, peel back the layers of the event process and ask why?
It’s an opportunity to get to the heart of the meaning of events and many of you get this opportunity every day. So go on, step up, start asking why and then get on with inspiring the change you want to see.