It’s hard to get inspired and think of event themes year on year. How do you keep things fresh? Where can you look for event inspiration? This week our Senior Event Stylist, Kristy Foulcher discusses the key event styling trends she has seen and gives a few tips of what to look out for next year.
Event styling is closely associated with contemporary culture. I'm often inspired by a shop window with a gorgeous colour scheme, or an awesome stage set at the theatre that has, in turn, been influenced by something else. It all filters through. Lately I've been very inspired by film and television; there has been some fantastic cinematography and art direction heavily influenced by the classics but with an edgy modern spin.
TV shows like Madmen and Boardwalk Empire and the impending Great Gatsby remake is influencing events in a big way. Vintage style, flawless tailoring, a return to glamour of the 30s, 40s, 50s is coming through not only in the overall look, but in music selection, invitation design and dress codes; we enhance this with entrance features, table design and stage sets to create a comprehensive event that really takes you there. Events that encourage people to dress up with glamour and luxe are very attractive, and a whole new generation is discovering the era of swing music and swing dancing. This will definitely run through 2013 and hit a peak around the release of the Great Gatsby in 2013. Take a look at how gorgeous this film is going to be and tell me it doesn't inspire you: Great Gatsby Movie Trailer. It will have an effect on the wedding scene for sure.
Fairy tales have also seen a revival this year. We have had plenty of requests for Enchanted Forests, Gothic styles and fairytale themes. Films like Snow White and the Huntsman, the , and TV shows such as Once Upon a Time and the Grimm are all sparking interest. Where recent years saw colourful Alice in Wonderland themes and many Mad Hatters tea parties, this year has been much darker, more sinister, spooky and moody, more like Halloween than fairytale. Tim Burton would be proud.
We have also found that tried and true themes are having a facelift, with new spins on classic looks. Rio Carnivale is now New Orleans Mardi Gras; a Tropical theme is looking like South Pacific (there’s that vintage look again), Beach has turned into Hamptons or Coastal Chic, inspired once again by TV shows such as Revenge. We also see this trend in retail homewares; you’ll notice stores are stocking plenty of rustic, weathered decor items for everyday home decoration.
Digital styling is also increasing, when there’s an opportunity to do so. We’re using screens and multimedia to further enhance the look we’re creating; we might screen Metropolis or 42nd Street in the background to enhance a deco or cabaret theme, or create a series of scrolling images celebrating the beauty of the city to enhance a Paris or New York look.
Around the corner is the 90s revival, which will start to simmer as people remember what the 90s were like and start having 90s themed birthday parties. When this comes through in the fashion scene, and TV shows like Melrose Place and 90210 come back on, everyone will jump on the bandwagon and this theme will enjoy a huge popularity. Much like the 80s did, this theme translates easily to an event context. It might follow the Seattle music scene and look very grungy, or it might be fun and bright with floppy sunhats and gerberas or the coffee shop scene from Friends. 90s rock bands will undoubtedly enjoy a revival on the corporate scene.
What trend do you think we will see coming through in 2013?
Written by Kristy Foulcher, Senior Event Stylist, Melbourne
A love for theatre and years of performance led Kristy to a career in events in the arts sector, where she specialised in creating thematic dining environments that transported guests to the worlds and stories told in theatre, ballet and orchestra, developing a uniquely theatrical approach to the live event experience. With an instinct for capturing the true essence of a theme, she loves seeing her concepts come to fruition and has a maestro approach to the creative and production process. Her favourite events are those where she brings a place or an experience to life using the art of illusion.