AIME is the largest international exhibition of its kind in Australia, each year uniting over 4,000 suppliers, and meetings and events planners under one roof in Melbourne. The AIME breakfast is an event to welcome VIP delegates to Melbourne and kick off the week of celebrations and industry connections.
Read on to find out how Staging Connections brought the spirit of Melbourne to life for thousands of delegates attending the annual AIME 2018 Breakfast network event at Crown Melbourne.
The Staging Connections team were given the brief to create an event that would showcase the stunning venue – with vistas across the Melbourne city skyline – to the attending industry clients and take inspiration from the traditional Melbourne lane way café culture. The focus was very much to display the iconic Melbourne café flare, with unique and interesting styling.
A complete event production solution for AIME's networking breakfast
From the moment guests stepped into the room, they were greeted by iconic Melbourne laneway prints and funky, laid-back café jazz tunes, care of a local DJ set up on colourful old school milk crates.
With iconic Melbourne café flare on display, the Staging team needed to focus on table-scaping food risers; a unique design solution. With no room for table centrepieces and minimal decorations, styling was taken overhead with a ceiling installation designed and suspended low to the table without obstructing the views of guests.
The event theming impressed interstate and international guests, as they immersed themselves in breakfast and the space was carefully designed so guests could network easily, with the floating ceiling installation sparking many conversations. A local graffiti artist was commissioned to further enhance the theme and create an urban work of art, live during the event to the wonder of guests.
All elements – food and beverage, table-scaping, entertainment, and the ceiling installation, brought the Melbourne Laneways theme to life. Raw industrial elements, intimate pendant lighting, milk crates, pops of bright colours, intertwined with fresh plants and herbs created a full sensory experience, bringing Melbourne’s laneway brunch culture to Crown.
As this event was a showcase of Staging Connections venue partner to industry clients it was essential all elements were executed to the highest standards.
“This was our first partnership with Staging Connections for this breakfast event, and the team executed it perfectly. The key was the high standards of professionalism across all platforms that ensured the guest experience was memorable from start to finish.”
Angie Becker, Director of Sales - Hotels and Events & Conferences, Crown Melbourne
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Successful events start with a conversation! If you're starting to plan your event or are looking to try something new, get in touch with our expert team before you lock down a venue and event concept so your event can benefit from our design ideas and production expertise. Staging Connections specialise in the delivery of corporate events and will work with you every step of the way, so you have confidence your event will be the best it can be. Have an obligation-free chat with our team today by sending an online enquiry or by calling us at 1800 209 099.