A stunning awards night for Mercedes Benz at Crown Melbourne

For the latest in styling and theming of events, one can’t go past the use of clever lighting and design to create a sophisticated and engaging environment, perfect for celebrating the VIPs of a brand.

Mercedes Benz AwardsSet Design Wave WallStaging Connections teamed up with Rush Events to create a glamorous and immersive event for the Mercedes Benz Dealer of the Year Awards (2015). Held at the gorgeous Palladium at Crown, the spectacular event had everything; from acrobats, to an 18 piece big band, to a car reveal that was shown through a smoky haze and to top it all off, an incredible wave wall made by joining individual panels. The wave wall featured projections by powered by a 6 projector blend, giving the audience a huge wall of vision of the brand’s logo, its colours and large background images of a glistening city skyline. It was a real talking point for attendees and showcased how smart multimedia content and clever projections can enrich events.

The city skyline was seamlessly projected across the wave wall onto the LED stage backdrop, positioned behind the big band.

For a gala dinner to truly celebrate the attendees – who are the real stars of the event, the room was designed to fully immersive the guests in the brand, which was all achieved through effectively implementing exciting lighting sequences. The Staging Connections styling team brought in all the furniture to fit with the theme of a ‘city skyline’, and decorated the tables with smart, shimmery features to complement the clients’ own centrepieces. The lighting team then went to work using LEDs, spotlights and room hazers to create an exciting atmosphere that layered the brand’s colours of silver, black, white and blue over the entire event space.

The custom designed bar with hanging crystal chandeliers was a focal point for the evening.

The 700 guests were taken on a journey from the moment they entered, starting in a pre-dinner drinks area where they were greeted by a live trio, two aerialists and podium dancers around a custom-made bar. They were then escorted to the main room for the awards ceremony via a butterfly drape which dramatically revealed the main room, accompanied by a theatrical music segment. This welcome sequence built hype and excitement for the main event, whilst allowing the brand to showcase new vehicles in the pre-dinner area.

AV elements used to showcase and reveal Mercedes Benz vehicles. Bottom Right: Clean and sophisticated styling elements were used for the table centerpieces.

Bringing together a beautiful event like this was no small feat - Staging Connections played an integral role, from pre-production planning right through to the night, for which they ‘called the show’ as well as providing the lighting and audio control and management. Creation of all on screen multimedia content and backgrounds, along with furniture selection and styling were done by the Staging Connections team, completing the full service that was provided.

This event showcased how clever lighting and design can create a smart and engaging environment, perfect for celebrating individuals and teams at gala awards.

Get all the event services for your awards night

Staging Connections has been the name behind some of the largest and most technically demanding live events to hit Australian soil. Having been in the events business for over 30 years, our experienced team of technicians and event directors understand what it takes to deliver unforgettable awards nights and gala dinners. We only use brands we trust; we take a tailored approach to every brief using everything from the latest in AVlighting and staging through to event styling and engaging digital media; and we work with you every step of the way so there’s no surprises. If you’re interested in finding out what Staging Connections can do for your event, get in touch with us today by calling 1800 209 099 or by completing our event quote form.

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