Theming is fundamental to the conceptualisation and delivery of every successful event – your theme sets the tone for the entire experience and drives all subsequent planning decisions. The theme is the first impression people will have of your event. So how do you choose a conference theme that is fresh, appealing and on brand? A meaningful concept behind your event helps to direct your planning, keeps your messaging on track, drives audience engagement and delivers on your business objectives.
Getting people to attend your conference is one, if not the biggest, challenge event planners face. It's the whole reason you're organising the event and attendance numbers are one the biggest factors determining its success. Once you have them there, the real challenge facing planners is to keep your audiences engaged.
THE POWER OF ENGAGING ALL FIVE SENSES
Our experience of the world involves a number of senses - sight, sound, touch, taste, and smell. These senses are not isolated from one another. In fact, awareness of our surrounding environment is the result of all five senses working together. Over the years, countless studies have proven sensory stimulation plays a large part in memory formulation and association. For years retailers have embraced these findings and implemented sensory experiences into their marketing in an attempt to boost sales, reinforce branding and improve the overall customer experience. Similarly with event technology, we’re seeing the impact of consumer marketing trends act as the driving force behind the event experience.
Graduation Ceremonies are a highlight of the University year and a proud day in the life of those who are graduating. In 2017 Staging Connections for the first time collaborated with Flinders University to deliver an event befitting the importance of the occasion.
Every year supporters of the Adelaide Crows Football Club flock to the Adelaide Entertainment Centre for their annual Gala Dinner. It’s a chance for the Club’s devoted members to get up close and personal with some of the players. The main aim for the evening to is raise funds to support the club’s forthcoming season, and they do this by putting on an extravagant gala dinner complete with fantastic live performances and a high-end silent auction. As the Crows’ official audio visual partner, our Adelaide team go above and beyond to make each year better than the last.
After a partnership of over 15 years with Destination SA and the Adelaide Convention Bureau, Staging Connections were given the task of designing and producing the significant Destination SA showcase dinner for 120 guests held this year at Sprout Cooking School and Health Studio.
One of the most coveted charity events on the Perth events calendar is the annual Men In Black Ball hosted by Momentum Forum Events. For the third consecutive year, Staging Connections were proud to support the prestigious black tie event which raises awareness and funds in support of men’s mental health and the fight against depression through the Momentum For Australia charity.
The Department of Defence last month hosted its debut VIP Defence & Industry Gala Awards Night for over 700 VIP industry, employee and political guests. Held ion the Exhibition Hall at the National Convention Centre, Canberra, the evening included speeches by key political members Christopher Pyne and Marise Payne, assisted by dual MC’s Vince Sorrenti and Erin Molan.
The Australian Hotels Associations (AHA) recently hosted 430 guests at the Grand Hyatt Melbourne, for its annual Tourism Accommodation Awards (TAA) night. The much-anticipated evening was again assigned to Staging Connections, who delivered all aspects of the event to meet the theme, ‘A Night in the East End’.