The proven value of face to face communication

 

A recent study released by the Harvard Business Review has confirmed the ongoing and intrinsic value of meeting face to face.

Of the 2300 HBR subscribers, 79% stated that "in-person meetings are the most effective way to meet new clients to sell business" while 95% of all respondents said that "face-to-face meetings are a key factor in successfully building and maintaining long term relationships".

The study also concluded that while technology is clearly on the rise the business executives confirmed that face-to-face meeting benefits (both tangible and intangible) cannot be replaced by technology.

Download the full report here

Post - Matthew Allely.

Published:

  • . Comment by Amber Shannon

    What a fantastic article, technology adds such a fantastic layer to our relationships as long as long as we remember the value of a people together in a space.

  • . Comment by Matt Allely

    Great feedback all - key to the discussion around face to face is remembering that technology enhances this aspect of communication, but will not replace it.

  • . Comment by Sarah Daniels

    Great article Matthew. I always follow the 3 rules of communication: 1. Face to Face 2. Phone Call 3. Email

  • . Comment by Adam Hunt Kendall

    be business ready for business.

  • . Comment by Cam Urvans

    Excellent article. For business critical meetings, there is no substitute for face to face meetings.

 
 

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